Well-known businesses in Melbourne, or rather, in all of Australia, have an established reputation they managed to create through years of marketing and transaction. As for businesses that just entered the scene, this reputation is like a canvas that needs to be painted on. A great factor that affects one’s business image is its online presence.
You need a website that represents well and leads your client right to the doorstep of your service.
Curious about how you can build a strong online presence for your local business? Red Five Digital presents you with ten things your business website needs.
1. Know your Online Audience
Obtaining information about your audience online is necessary for a digital business. You can do this by studying how many people are searching for your product or the type of service you offer in your area on Google or social media sites like Facebook. For example, you manage a food business in Melbourne, you can do this research by logging in to your Google Ads account, then go to keyword research. Here you will type all the words that describe your food and search it in the location of Melbourne. Facebook Business also offers the same feature.
By doing this, you’ll have an idea of how other businesses strategize, what most of your target clients search for, and the social media sites you can find them at.
Your online clients require a different approach but doing brief research about how you can reach out to them is a great starting step in building your online presence.
2. Choose the right Digital Marketers
Now that you have knowledge of your online audience, time to choose the digital marketing agency you will work with. The previous step will make things more straightforward because you can tell them what to focus on and who your clients are. But remember, hiring experts is important but it can either make or break your journey in establishing an online image.
When looking for a digital marketing team to hire, remember to ask them about their plans in constructive marketing strategies and how it fits the specific business you are running. Here at Red Five Digital, we provide you with samples of works created for other businesses like you. Sample works are crucial for it represents experience and it can broaden your options when it comes to design and strategy.
Choose the right digital marketers that understand your goals and have knowledge in building a reputable online presence for your company.
3. Branding Essentials
Branding for online businesses is never something to be overlooked. From the brand logo, domain name, and customer testimonials, all of these will help you stand out from the rest.
Your branding is your business’ identity. Therefore, every business owner should invest in creating a brand that tells their story and the quality of their service and products. Here at Red Five Digital, we’ll be glad to share our knowledge in branding with Australian businesses that have helped our clients in North America and Europe as well. Using color psychology, design principles, and considering consumer preferences, we can create an online brand for your company that illustrates your vision and resonates with your audience.
4. Web Design Plan
The branding guides the website design plan. Since you have a logo, you might want to stick to the color of the logo for your website’s color scheme or maybe you have other visions in mind. Whatever that may be, discuss it with your trusted web designer and make sure that the website is visually pleasing, engaging, and builds credibility. Red Five DIgital uses its years of experience in web design, color psychology, design principles, and customer preference to establish a website for businesses that turn clicks into sales.
We know that customers would like to learn about you before they make a purchase. And the best way to prove that your company is real and worth their money are to have a professional website that meets their needs and tells the story of your brand.
5. A Website Strategy
Building a strong online presence for your brand consists of well-thought-out strategies. This is why many businesses invest in hiring marketing experts that will help them reach their goal.
Here at Red Five Digital, we believe in our 5-prolonged digital marketing strategy. With Web Design, Branding, SEO, Social Media, and Content you can run an online business that doesn’t chase sales but attracts them.
6. Local SEO
One of the most infamous web strategies is Local SEO. SEO is the method of ranking your website on Google. As your physical store reaches out to locals in your area, so does your online store. This is also called localizing. One example of this strategy is establishing a credible Google business listing. To give a clearer picture, a potential customer will search on Google “Italian restaurants in Melbourne” through local SEO your business will appear at the search result and this is a potential sale.
This is a crucial thing you can plan with your digital marketing team. Let experts like Red FIve Digital localize your online business to target the right customers
7. Content/Blogging
Content is one of the most overlooked yet effective digital marketing strategies. Blog posts on your website can lead the right clients right to the doorstep of your service. Here you’ll be able to present topics and solutions to the concerns of your audience. It engages interaction to your website, allowing those engagements to turn into sales. It’s also a perfect Google ranking tool when you publish good content about your business or trade regularly.
8. Social Media Presence
Your business’ social media platforms are not only a good way to communicate with loyal and potential customers but it also aids in the ranking of your website. This happens when you post your content on your social accounts This process is called social media is social tagging, this allows more potential buyers to see and engage with your website. So when you’re doing a new blog post, make sure you upload it on social media as well.
9. Google Analytics
Every business that runs a website has a Google Analytics account. This allows monitoring of how much visitors, engagement, and sales the website is generating. This can help the web designer see the features of the website that need more attention and determine where in the site the audience should be led to.
10. Mobile-Friendly
Lastly, going back to design principles. A great business website should be accessible via mobile. Since most customers access products and services through their phones, they mustn’t have trouble reaching you through their mobile devices. A great web designer doesn’t overlook this necessary aspect when it comes to creating a site.
Conclusion
There is no doubt that your local business needs a website. But how can you be guaranteed that your website can be a revenue-generating machine?
At Red Five Digital, our team’s combined expertise with years of experience in working with companies all over the world, have equipped us in sharing our knowledge with your local business in Melbourne, Victoria.
Have a professional and revenue-generating website with Red Five Digital, book a discovery call now!
