“Without content, there is no hope in getting search engine ranking.”
With plenty of topics to write about, it’s easy to get lost in the wide world of SEO, so you should always keep in mind what your readers are looking for. Readers know what they want and what can help them, this means that your content needs to be something that can benefit them. If it’s not relevant enough for them, it’s a waste of time. In this article, we will show you tips on how to find blog topics for your audience.
1. Know Your Target Audience
Ever felt like giving up because you feel like you keep writing a blog post that no one reads? We’ve all been in that place before. It’s especially easier to be in that place if you don’t know who your target audience is. Sometimes it is not about how you write or how you promote your blog post. Ask your self, “are my readers interested in this?”
Knowing your potential customers is an important strategy in data-driven content.
Now that you know this. You might be thinking of ways on how you can detect readers that come to your site. Here’s where analytics tools like Google Analytics, Moz Pro and Kissmetric comes in handy. Using this kind of tool helps you determine your customers.
- Age
- Gender
- Location
- Types of information they like
- Monthly spending pattern
Through this provided data, it will be much easier to analyze what your customer wants. Like their preferred communication channel, their purchase cycle and of course, the type of content they love to read and share.
2. Observe Through Social Media
One thing you should never overlook is the help of social media in your business. It does not only serve as a platform to publicize your content and website, but it also helps you know the trending topics you can start writing on in your niche.
You can start with Facebook, this social media network offers the interest list which basically helps you sort out and see all the relevant topic ideas in your industry. You can add related pages and famous people in your industry here on the list and you’ll never miss out on the latest discussions related to your business. It allows you to observe what people are really interested in and what they are looking for.
Another social media example is Reddit allows you to subscribe to groups or subreddits that you are interested in. For example, you run an interior design site. You would want to look for subreddits like Interior Design, Interior Decorating or Interior Sketch.
Through this, you can find relevant discussions that you can use for your content which will now ensure the possibility of traffic to your site.
Like what I mentioned earlier, knowing your target audience is very crucial. Using social media allows you to know them even more. Because you will be able to know what they are currently talking about. What makes them click and type. Stop wasting your time on content topics they are already done with.
3. Use Quora
Quora is a useful site for it enables you to know what its users are searching for. Basically, it helps you find popular questions. Quora users can even vote on what search questions they find most relevant.
For example, I typed in the search bar the term ‘SEO tools”
As you can see in the sample image, the most popular questions related to SEO tools are appearing. This is literally relevant content being spoon-fed to you. Now, you just simply write content surrounding that question. Through this method, you were able to help your audience by providing useful information that they were looking for.
Like what CoSchedule Blog said, “ Focus on your audience but focus on what they struggle with even more.”
4. Communicate with Your Audience
Communication is key indeed. Sometimes there is no better way to find out what your readers are interested in than by asking them yourself.
Make use of your social media by actually interacting with your audience. Start discussions related to your industry by a simple post. Just politely ask them questions. Since most social media allows you to create polls or surveys, you can even start a poll between topics they want to see next. You’d be surprised by the number of people that are actually willing to interact and respond to these simple questions.
Sometimes when all you see is statistics and numbers, it is easy to forget that your audiences are actual people you can reach out to.
5. Analyze your Competitor’s Top Performing Content
Sometimes you have to see what you are not doing that’s working for your competitor.
Another helpful tool on how to find blog topics is BuzzSumo, it allows you to find out what content is popular by topic or on any website. It gathers the content and site that are getting most of the attention.
This can be useful for your website and the quality of your content because you’ll be able to compare your content to others out there. You can be able to identify why people click on their content and what topics most people click on. Using that information, you can start implementing that to your own website and content which will now increase your chances of driving traffic to your site.
As you can see here, I used BuzzSumo and I typed in ‘SEO tools’ again.
You’ll be able to see how many Social Media interactions each content has. This creates an analysis of what is trending and relevant in your niche.
This will guide you in what content topic you should write about next!
Conclusion
Building a high-quality content will certify credibility to your website. So it is necessary to understand how to find blog topics that will catch your audience’s attention and will be worthy of their time.
A perfect content marketing strategy involves user-focused content. Always keep in mind that you are writing for your readers and not for you alone.
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