The Philippines is one of the leading labor markets in the world. With the remarkable rise of the business process outsourcing or call centers by 2010, other fields also follow. Indeed, the demand for digital marketing is also included.
And with the rise of digital marketing in the world, many are taking advantage of it. Business owners are hiring digital marketing agencies because they know it drives their business and even exceeds their goal. So today, let’s take a deeper dwell why you should hire a PH-based digital marketing agency for your business.
Why go into digital marketing over the traditional?
To start with, let’s understand first why you should go into digital marketing over the traditional and its huge difference:
- Higher level of prospect engagement. You cannot easily target or ensure that your specific audience received or see your advertisement through televisions, radios, magazines, or billboards because these serve a broad audience. Anyone can hear or watch these traditional means, unlike on digital marketing wherein you can accurately choose on the platforms what gender, age, location, or interests your audience has. In this sense, there will be higher chances of prospect engagement.
- Measurable. On digital marketing, you can easily see and even export the result or statistics on your social media page, ads, website, or even email marketing. It is easier to see the engagement, impressions, what converts or not. You can adjust or improve your work or performance along the way, and you can study what’s went well or what went wrong. With traditional marketing, you can only see if it worked when the product was already sold or when the advertisement is already done.
- Cost efficient. A single billboard lease can cost around 300,000 to 500,000 pesos per month, and a 30-second TV commercial can cost about 500,000 to 800,000 pesos. In digital marketing, a website domain only costs about 2,500 pesos, and a Facebook Ad can cost about 250 pesos for approximately 200 to 1,000 reach. In short, you can save a Million peso for your marketing alone in a month or two.
- Easy and hassle-free. I bet we all know how long the process be on creating a TV or a billboard ad? It can take months and requires too many materials and stuff. With digital marketing, all you need is a computer or a laptop to move and keep your ads rolling!
So now that we already understand how the two differ, it’s now time to bet why you should choose PH-based digital marketing agency!
High English Proficiency
Imagine a partner who doesn’t fully understand what are you saying, what do you think will happen? Well, I think it’s a mess! Everything will not be in order. Everything is a waste of time and effort. And there can be times that you’ll feel negative on the situation and even with the person, that we hope not!
That’s why proper communication is one of the keys to building a relationship with your digital marketing agency and ensure that you understand each other on every little detail that leads you to one goal.
As we all know, the Philippines second language is English, beginning in the 20th century with the American occupation of the country. Many foreigners or other cultures love the Philippines because everyone understands, can speak English, and so are fluent too! Filipinos are global workers. They can adjust to their co-workers, to their superiors, and to everyone in the team. Very minimal adjustments are required when it comes to communication that you’ll surely love!
Talented workforce.
Did you know that as of December 2018, there are about 1.1 M Filipinos who decided to work as freelancers, telecommuters, consultants, or service providers? This is according to Sebastian Siseles, VP of Freelancer.com, the world’s largest freelancing and crowdsourcing marketplace by a number of users and jobs posted.
Nomads panorama is now growing in the Philippines and the skills and talent Filipinos bring that decision. There are content creators, graphic designers, web developers, SEO, and analytics experts, and a Virtual Assistant.
Many Filipinos, just like us, in Red Five Digital, are comprised of different individuals with unique skills that contribute to unlock the puzzle and serve great service to the clients.
Educated labor market.
Education is one of the main priorities of every Filipino. Everyone’s goal is to get at least a college degree. So if you’ll be getting PH-based digital marketing, the higher chance is you’ll get a well-educated workforce who is always determined to compete and still do the best and what’s needed!
Lower cost.
This is not new to us. Labor cost is much lower in the Philippines compared to other regions. But despite lower costs, the expertise and results are still oriented and intact. And since you are having a small business, this will be an advantage not to hurt your budget while having the same results.
The Philippines is not on the top yet, but with the growth mindset of the Filipinos towards going online, it positively affects and goes beyond the direction.
Do not just choose for the best, rather the “right” for your needs.
The above reasons are only a few why digital marketing is gaining popularity not only in the Philippines but in the world. So if you are having the small business and thinking about where to outsource digital marketing service, let the Philippines be one of your options!
Like what we have discussed on our previous article, (How to Choose the Right Digital Marketing Agency for your Small Business), you shall not always look for the top list, instead on what perfectly fits on your needs.
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